250+ benefits stay available
Health, education, travel, recreation, family offers, coupons and services continue to be provided by La Araucana.
A more rewarding way to be a member
Your benefits. Every day.
myAraucana brings the benefits of La Araucana into your daily life. Build healthy habits, earn AR and unlock more ways to enjoy the benefits you already value.
Explore the programmeLa Araucana benefits remain at the heart of the experience.
myAraucana•••Your balance
1.250 AR
This week3 healthy actions
New benefitExtra value at your favourite partners
La Araucana already gives members more. myAraucana gives them a reason to come back.
The benefits catalogue remains exactly where it belongs. myAraucana adds a simple, digital layer that recognises everyday wellbeing and turns it into more value for members.
AR opens up more possibilities
AR is the loyalty currency for members: earn it through positive actions and use it to access enhanced experiences and future rewards.
How it works
Wellbeing that goes further.
Do what is good for you
Walk, run, cycle, complete challenges, attend an event or choose a preventive health action.
Earn AR
Verified actions and programme activities can add AR to your myAraucana balance.
Unlock more
Use AR to access enhanced partner experiences, practical rewards and member recognition.
A currency with purpose
AR can make a good benefit even better.
Examples of what an AR-enhanced programme could offer alongside existing La Araucana benefits.
LG discount+Additional value with AR
Zoo admission+A bigger family day out
Telemedicine+Priority appointments
Travel offers+An added room upgrade
Cinema ticket+A complimentary popcorn
Fuel voucher+An extra saving at the pump
Illustrative programme opportunities — partner offers and availability are defined by La Araucana.
Everyday actions that support wellbeing can count.
- ✓Verified walking
- ✓Running and cycling
- ✓Health challenges
- ✓Preventive health checks
- ✓Vaccinations
- ✓La Araucana events
- ✓Financial wellbeing courses
- ✓Education courses
- ✓Volunteering
- ✓Sustainability and family activities
Challenges
A little momentum, together.
Individual and squad challenges track things like steps, distance or workouts completed. Join one, reach the goal, and earn AR from the prize pool.
A leaderboard lets you compare your week with your squad or the people you follow — built to feel motivating, not exposed. Your privacy settings decide what others can see.
Individual
- Walk 30 km this week
- Log 5 workouts
- Add up your active hours
Squad
- Combine your squad's steps
- Compete for the AR prize pool
- Earn a team badge
Membership recognition
Progress can feel personal.
A future tiered membership could recognise ongoing participation with more ways to enjoy the programme.
Bronze
Your member starting pointCore benefits and programme access
Silver
Build a regular rhythmExtra discounts, priority events and a birthday bonus
Gold
Make wellbeing a habitHigher limits, exclusive events and early access
Platinum
By invitationVIP experiences, premium support and partner launches
The best benefits are the ones that fit into everyday life.
myAraucana is being designed to make every healthy choice feel more connected, recognised and rewarding.